Mobile Games That Earn Money

Earn money by playing games without investment. In this, you get plenty of mobile games, starting from trivia to action-packed game. Participate in tournaments and win a cash amount. As of April 2018, top mobile games like Fortnite and Candy Crush Saga earned more than one million dollars in daily revenue on iPhones alone. The very first gaming apps fell into one of two broad. Other examples of mobile trivia games are HQ and Swag IQ. Trivia games are fun, informative but also very exciting when you get to earn some money from it. Play mobile casino games. Apart from catching fun by playing mobile casino games.

• Mobile Games That Earn Money
• Earn Money From Games
• Games That Earn Real Money
• Phone Games That Win Money

Do you want to make money by playing games on your phone?

That sounds like it would be too good to be true, but there are actually a lot of apps out there that let you do it! In this post, we will be showing you the best apps that pay you to play games.

What's the Catch?

Before you download any of these apps, you might be wondering a company would ever do anything like this or what the catch might be. I mean, why would any company pay you to play free games on your phone?

There are three common reasons that you would get paid to play games.

1. First, companies pay money for people to use their apps to boost their player base and appear more popular on an app store. Because there are millions of apps out there, they need help from people like you to get higher rankings.
2. The second reason is that free apps often want people to play so they can get 'hooked' on a game and buy in-app currency. They're hoping that the few cents you earn from downloading the app will go directly back into their pocket. Obviously, the best way to avoid this happening is to ignore any purchase opportunities!
3. The final reason — and in my opinion, the sketchiest reason — is gambling. Some gambling apps will give you free tickets to play to win money. Then they'll give you some 'great deal' where you pay money on more tickets to gamble. The best approach to these apps is to accept the free tickets but never pay for anything they offer you.

Now, with that out of the way, here are the apps!

Earn Money by Playing Games on Android

Let's start with apps that pay you to play game son Android.

1. Verydice

• Available on: iOS and Google Play

The premise is simple enough: you roll the virtual dice, win tickets based on what you roll, then redeem your tickets for prizes! You have a limited number of rolls per day, and they make their money by selling additional dice rolls.

2. InboxDollars

• Available on: iOS and Google Play

In addition to being a paid survey site, Inboxdollars has a whole section of games that you can play and get paid for! Basically, companies pay InboxDollars to find people to play their games, and the site passes a little of that money on to you.

Slot c. Read our detailed review of InboxDollars for details and other ways to earn, plus a few tips on how to make the most money with InboxDollars.

3. Coin Pop

• Available on: Google Play

Coin Pop is a free app that rewards you in coins for every second you play games from their list. You can exchange the coins for gift cards or cash prizes.

4. CashPirate

• Available on: Google Play

This app offers a variety of ways to make money by downloading new apps, completing surveys watching videos and, yes, playing games.

5. Fitplay

• Available on: Google Play

Offering an experience with no deposits or in-app purchases, Fitplay is just here to reward you for trying new games. Just choose one off their list and start earning rewards.

6. AppStation

• Available on: Google Play

AppStation offers a variety of genres to choose from and get paid to play, like casual, action, strategy, puzzle or arcade. The games are all free to play, and your rewards are given by the amount of time you spend playing.

7. Lucky Miner

• Available on: Google Play

Featuring a cute user interface and a wide range of rewards, up to and beyond a $50 PayPal cash payout, Lucky Miner pays you by the minute to try new games.

8. Cash Alarm

• Available on: Google Play

Cash Alarm offers to give you your first gift card a few hours after you start playing one of their games, which is a big plus. You and your friends can also get bonuses for referring them to the app.

9. Golden Farmery

• Available on: Google Play

With new apps on offer every day, Golden Farmery will pay by the minute for you to play a variety of mobile games across all genres. Win rewards and cash out the next day.

10. Mistplay

• Available on: Google Play

Bored with your current game library? Mistplay offers mobile users recommendations for new games and even rewards you for playing them! The app also has a chat function to stay in touch with other players!

11. Cashout Rewards

• Available on: Google Play

This app lets you earn points by:

• Installing free apps
• Playing games
• Completing surveys
• Watching videos

You also get a guaranteed 10 points every day you log on. Once you have enough points, you can redeem them for PayPal cash and gift cards.

Mobile Games That Earn Money

12. Bananatic

• Available on: Google Play

This app is specially made for people who are already into online games. Offering rewards like gaming mice and video games, this one's perfect if you're a gamer yourself or are looking to get a gift for one in your life.

Apps that Pay You to Play Games on iPhone

While there are many game apps that pay you real money for both Android and iOS devices, there are a few that are exclusive to iOS devices.

Some of the best include:

13. HQ Trivia

• Available on: iOS

Play a new quiz with word games and trivia every day with HQ Trivia! It's actually a very popular app to play trivia and win cash. This app has had guest celebrities like The Rock, Robert De Niro, and more drop in, so keep your eyes peeled.

14. Toy Town Cash Money

• Available on: iOS

This app takes an interesting approach to earning cash by playing games. There are no in-app purchases or pay to win scenarios. All you have to do is play their games and earn tickets. The tickets let you enter into one of their many cash prize draws. If you win, you get the money paid to your PayPal. Pretty simple, right?

Best Apps that Pay You to Play Games

Here are applications that pay you for playing games.

15. Toluna

• Available on: iOS and Google Play

Toluna is a survey site with a hip modern twist, aiming itself at young would-be 'influencers.' In addition to surveys, it offers a series of its own games which users can play and get rewarded for.

16. Swagbucks Live

• Available on: iOS and Google Play

From the popular online rewards site Swagbucks comes a trivia game that can earn you cash prizes! Answer all the questions quickly and correctly to qualify for a grand prize of up to $500!

17. Play and Win

• Available on: iOS and Google Play

Offering a grand prize of $50,000, Play and Win is a trivia game that offers cash prizes for its most knowledgeable players. A new game starts every hour, with players competing against each other.

18. Lucky Day

• Available on: iOS and Google Play

Love casino games but don't like the crowds? Then Lucky Day is the app for you. Featuring scratch-offs, blackjack, and more coming soon, you can play to win real money!

19. Big Time

• Available on: iOS and Google Play

From WINR Games, Big Time offers real money to play their games. The money is handed out through a raffle, so the more tickets you earn playing games, the better your chances of winning big!

20. Lucktastic

• Available on: iOS and Google Play

Featuring a new contest to pay for your grocery trips, Lucktastic also offers Lucky Trivia Live, a trivia show that you the audience can participate in and win from!

21. Long Game

• Available on: iOS and Google Play

Long Game is a banking app that features a gamified rewards system. Every day, you can use points you've earned for using their card to play games and compete for up to a million dollars!

22. Wealth Words

• Available on: iOS and Google Play

Like puzzles? Wealth Words has crosswords, poem and story puzzles you can play to win 30, 200, even 700 dollars! The app offers secure instant withdrawal through PayPal for your winnings.

23. Brain Battle

• Available on: iOS and Google Play

Brain Battle offers players a chance to earn tickets by playing games. Free rm10 casino games. One ticket is all it takes to be entered to win cash prizes. Plus, the more people play, the bigger the rewards will be.

24. Appnana

• Available on: iOS and Google Play

Appnana says that it has paid over $10 million to its members over the years it's been open. You play games they offer you, then you redeem your rewards for gift cards for places such as:

• Amazon
• iTunes
• Google Play
• Xbox

Final Thoughts

There are lots of apps that pay you to play games out there, you just need to install them and get playing! Just make sure you don't fall into the trap of paying for in-app purchases while you're having fun.

Have you used any of these apps before? Do you know of any other app that pays you to play games? Let us know if you liked any of them!

How Do Mobile Games Make Money? Most Popular Monetization Models

The meteoric rise in mobile device popularity and tech capability has fueled the extremely popular mobile app industry. Mobile games are amongst the most popular types of apps—in 2017, 80% of all app revenue came from gaming apps for both the Apple iOS App Store and Google Play Store. The global gaming market is targeted to reach $115 billion in 2018; the mobile gaming industry accounts for $50 billion dollars in all of global gaming revenue.

It's clear that the mobile app industry is lucrative and continuing to grow in size each year. How do mobile games make money? Game monetization is the method by which a game product makes money for its developers and copyright owners. There are various revenue models that mobile games use to generate profit.

How Do Mobile Games Make Money? Types of Revenue Models for Mobile Gaming App Monetization

The Mobile Gaming Industry Is Incredibly Lucrative

Mobile games have come a long way since the days of playing Nokia's Snake on a tiny screen. The first known mobile game was a prehistoric version of Tetris, installed on a mobile phone called Hagenuk MT-2000 in 1994. The launch of Apple's App Store in 2007 marks the early days of mobile gaming as we know it today. Developers flooded the marketplace with games, many of which were incredibly addictive. Some early hits have faded from memory (Angry Birds, est. 2009), while others remain dominant in popularity (Candy Crush, released in 2012).

Mobile gaming apps have never been more sophisticated and new developments like real-time multiplayer abilities, livestreaming, and cross-device synchronization continue to drive industry growth. Another growth factor is the explosion of social media interest in gaming on platforms like Twitch and YouTube. As of April 2018, top mobile games like Fortnite and Candy Crush Saga earned more than one million dollars in daily revenue on iPhones alone.

The very first gaming apps fell into one of two broad categories: 1. Free Mobile Games (sometimes monetized through ads); 2. Paid Mobile Games (just a single upfront payment). Now, gaming monetization models have become significantly more complex and varied. The lucrative nature of mobile gaming influences game design and development, so creators can profit from their games.

Related Posts: 5 Standout Twitch Influencer Sponsorships Marketers Must See

Earn Money From Games

Methods Used to Monetize Mobile Game Apps

Free Mobile Games

Free-to-Play (F2P or FTP) games are free to initially download, but require payment for various upgrades.

Freemium games are free to download and play but offer small in-game purchases known as microtransactions. The top grossing mobile games in 2018 have all been freemium model games, for example Clash Royale, Fortnight Battle Royale, and Candy Crush Soda Saga.

Microtransactions allow players to purchase additional virtual goods like extra gameplay levels, cosmetic skins, exclusive gear (e.g. armor, shields), loot boxes, or in-game currency. In-game purchases vary – some enhance the player's power or speed up their progress within the game, while others are entirely cosmetic. An example of a microtransaction for a roleplaying game (RPG) is a player purchasing a limited-edition potion which gives their character special powers that would be otherwise very difficult or time-consuming to obtain via normal gameplay.

Since the purchases are usable within the game, microtransactions are especially tempting for avid, devoted players. Microtransactions can potentially lower the skills barrier needed to progress within the game, which can make the game feel out-of-whack for those who choose not to spend. Game developers must be very careful in designing microtransactions so that don't significantly unbalance competition between players or worse, make players feel extorted (i.e. feel like they must spend their money to be able to function within the game).

Advertising model games are typically free, but contain ads as a means of revenue.

• Display ads are the most standard type, which can include static ads, dynamic display ads, banner ads, video ads, and pop-up ads. Neko Atsume occasionally inserts dynamic display ads as a small banner at the bottom of the screen.
• Interstitial ads are ads that are shown automatically in intervals. Interstitial ads are common for games with a level-up progression since they can be displayed between levels where there is a natural break in the gameplay, making them relatively unintrusive. For example, Ray-Man Adventure requires the player to watch a 30-second video after beating a level.
• Incentivized ads offer an in-game incentive, like an in-game currency or a boost, in exchange for interacting with an ad (e.g. watching a video ad). Puzzle game Candy Crush will offer to give users a bonus if they watch a short video before beginning a new level.
• Contextual ads are integrated into gameplay, often as branded gameplay objects or branded storefronts within the scenery of a game. Think branded Pokestops in Pokemon Go or billboards on the streets of Grand Theft Auto.

Shareware model games will allow you to play a free trial or demo version of a game, but require payment to unlock the full game license. Shareware gives free users limited gameplay compared to the full game – the idea is to entice users to pay for the game once they've gotten a taste. This model somewhat outdated as the vast majority of mobile game developers have embraced freemium.

Related Posts: The 19 Gaming Terms Every Marketer Must Know

Paid Mobile Games

Up-front payment model applies to games that are purchased via a one-time payment then downloaded directly onto a mobile device. A few popular examples of paid games include Minecraft, NBA 2K18, and Grand Theft Auto: San Andreas.

Subscription model games charge a recurring fee to continue playing them, usually on a monthly basis. It's uncommon for mobile games to use the subscription model – it's more frequently used for massively multiplayer online games (MMOs) and other video games that require continuous server hosting and administrative overview in order to operate. Mobile games don't lend themselves to a subscription model in part because they tend to be fleeting in popularity. Consumers tend to grow bored of mobile games, constantly looking for a novel diversion.

Games That Earn Real Money

That said, chief marketing officer Al Campa of the business intelligence form App Annie predicts 'I think you'll start to see subscriptions making their way into gaming.' The success of media apps like Netflix and Spotify suggest that there's a market for paying a monthly subscription to access collections of games. 'The gaming world needs to continue coming up with new hits all the time,' explains Campa.

Monetizing Mobile Games IRL

Mobile games with a strong brand and fanbase can tap into revenue streams outside of the app itself.

Event marketing hosted by game creators bring together an army of avid gaming fans.From huge conventions like E3 and VidCon to regional competitions, gaming fiends are eager to connect with fellow fans at events. Other in-person events that draw die-hard fans include charity tournaments, festivals, and one-off experiential events. These photogenic, interactive events create photo-worthy moments for selfies, videos, and tweeting, which helps them to amplify the brand's message beyond those in attendance. There's significant opportunity to sponsor an event to further establish a gaming brand.

Merchandise is another outlet for mobile gamers to bring in revenue. Zealous gaming fans will don T-shirts and snap up collectible merchandise as an extension of their love of the game. Popular games, as well as cult indie games, can commoditize their brands by producing merch.

Tricks To Push Users to Make Purchases While Playing Addictive 'Free' Games

Game developers have come up with truly ingenious tactics to make their games profitable. Leveraging a sizable pool of user behavior data, game creators learn to push the buttons of their gaming community. Game developer companies with a large roster of titles can test out different tricks and dedicate manpower towards marketing various upsells.

Whales, named after high rollers at casinos, are players who spend a disproportionate amount compared to other players. Although gaming apps aim to draw revenue through all of their players, they tend to make the bulk of their earnings from a smaller subset of devotees.

VIP Programs are an emerging tactic to retain power-users who are deeply devoted to the mobile game. Extra bonuses that come with membership can include performance enhancers that give a competitive advantage, elimination of advertisements, customer service support

In addition, some mobile games [World of Tanks Blitz, Poker King, TMNT Legends] offer a monthly VIP or premium tier accounts, which offer gameplay bonuses within a pre-specified timeframe.

Special offers can lure an apathetic player by giving them a strong incentive to make a purchase and get back in the game. Like an e-commerce display ad showing that an item once abandoned in a shopping cart has since gone on sale, special offers are all about timing and knowing one's audience.

A once avid player hasn't opened the app in over a month? Offer a discounted starter pack for a hot new game. Is a player grinding to beat a boss? Tempt them with a special booster pack that will help them build skills more quickly. A user is obsessed with customizing their avatar character? Sell them a pack of limited-edition skins or clothing.

Phone Games That Win Money

Game creators can market offers via emails, push notifications, and in-game banner ads. This makes the messaging almost inescapable to a heavily invested player. In a sense, it's unsurprising that mobile games are so lucrative. Considering the domestic market alone, 77% of Americans have smartphones and are virtually always with them. People frequently look at their phones out of habit and boredom and mobile games provide an instant dose of entertainment. The industry is ripe with potential for customer loyalty and a large customer lifetime value.

Influencer Marketing for Mobile Games

Mobile games are a great fit for influencer marketing partnerships because they appeal to all demographics and have a low barrier to entry. Since the majority of people own a smartphone and have access to mobile app marketplaces, a game download conversion can happen with just the tap of a smartphone.

Mobile games lend themselves well to videos and screenshots, meaning that creators can easily develop visually compelling content that will showcase video games in action. More and more video streaming platforms promote gaming as the industry continues to expand. Influencer marketing will continue to play a role in mobile app monetization going forward.

Do you want to make money by playing games on your phone?

That sounds like it would be too good to be true, but there are actually a lot of apps out there that let you do it! In this post, we will be showing you the best apps that pay you to play games.

What's the Catch?

Before you download any of these apps, you might be wondering a company would ever do anything like this or what the catch might be. I mean, why would any company pay you to play free games on your phone?

There are three common reasons that you would get paid to play games.

1. First, companies pay money for people to use their apps to boost their player base and appear more popular on an app store. Because there are millions of apps out there, they need help from people like you to get higher rankings.
2. The second reason is that free apps often want people to play so they can get 'hooked' on a game and buy in-app currency. They're hoping that the few cents you earn from downloading the app will go directly back into their pocket. Obviously, the best way to avoid this happening is to ignore any purchase opportunities!
3. The final reason — and in my opinion, the sketchiest reason — is gambling. Some gambling apps will give you free tickets to play to win money. Then they'll give you some 'great deal' where you pay money on more tickets to gamble. The best approach to these apps is to accept the free tickets but never pay for anything they offer you.

Now, with that out of the way, here are the apps!

Earn Money by Playing Games on Android

Let's start with apps that pay you to play game son Android.

1. Verydice

• Available on: iOS and Google Play

The premise is simple enough: you roll the virtual dice, win tickets based on what you roll, then redeem your tickets for prizes! You have a limited number of rolls per day, and they make their money by selling additional dice rolls.

2. InboxDollars

• Available on: iOS and Google Play

In addition to being a paid survey site, Inboxdollars has a whole section of games that you can play and get paid for! Basically, companies pay InboxDollars to find people to play their games, and the site passes a little of that money on to you.

Slot c. Read our detailed review of InboxDollars for details and other ways to earn, plus a few tips on how to make the most money with InboxDollars.

3. Coin Pop

• Available on: Google Play

Coin Pop is a free app that rewards you in coins for every second you play games from their list. You can exchange the coins for gift cards or cash prizes.

4. CashPirate

• Available on: Google Play

This app offers a variety of ways to make money by downloading new apps, completing surveys watching videos and, yes, playing games.

5. Fitplay

• Available on: Google Play

Offering an experience with no deposits or in-app purchases, Fitplay is just here to reward you for trying new games. Just choose one off their list and start earning rewards.

6. AppStation

• Available on: Google Play

AppStation offers a variety of genres to choose from and get paid to play, like casual, action, strategy, puzzle or arcade. The games are all free to play, and your rewards are given by the amount of time you spend playing.

7. Lucky Miner

• Available on: Google Play

Featuring a cute user interface and a wide range of rewards, up to and beyond a $50 PayPal cash payout, Lucky Miner pays you by the minute to try new games.

8. Cash Alarm

• Available on: Google Play

Cash Alarm offers to give you your first gift card a few hours after you start playing one of their games, which is a big plus. You and your friends can also get bonuses for referring them to the app.

9. Golden Farmery

• Available on: Google Play

With new apps on offer every day, Golden Farmery will pay by the minute for you to play a variety of mobile games across all genres. Win rewards and cash out the next day.

10. Mistplay

• Available on: Google Play

Bored with your current game library? Mistplay offers mobile users recommendations for new games and even rewards you for playing them! The app also has a chat function to stay in touch with other players!

11. Cashout Rewards

• Available on: Google Play

This app lets you earn points by:

• Installing free apps
• Playing games
• Completing surveys
• Watching videos

You also get a guaranteed 10 points every day you log on. Once you have enough points, you can redeem them for PayPal cash and gift cards.

Mobile Games That Earn Money

12. Bananatic

• Available on: Google Play

This app is specially made for people who are already into online games. Offering rewards like gaming mice and video games, this one's perfect if you're a gamer yourself or are looking to get a gift for one in your life.

Apps that Pay You to Play Games on iPhone

While there are many game apps that pay you real money for both Android and iOS devices, there are a few that are exclusive to iOS devices.

Some of the best include:

13. HQ Trivia

• Available on: iOS

Play a new quiz with word games and trivia every day with HQ Trivia! It's actually a very popular app to play trivia and win cash. This app has had guest celebrities like The Rock, Robert De Niro, and more drop in, so keep your eyes peeled.

14. Toy Town Cash Money

• Available on: iOS

This app takes an interesting approach to earning cash by playing games. There are no in-app purchases or pay to win scenarios. All you have to do is play their games and earn tickets. The tickets let you enter into one of their many cash prize draws. If you win, you get the money paid to your PayPal. Pretty simple, right?

Best Apps that Pay You to Play Games

Here are applications that pay you for playing games.

15. Toluna

• Available on: iOS and Google Play

Toluna is a survey site with a hip modern twist, aiming itself at young would-be 'influencers.' In addition to surveys, it offers a series of its own games which users can play and get rewarded for.

16. Swagbucks Live

• Available on: iOS and Google Play

From the popular online rewards site Swagbucks comes a trivia game that can earn you cash prizes! Answer all the questions quickly and correctly to qualify for a grand prize of up to $500!

17. Play and Win

• Available on: iOS and Google Play

Offering a grand prize of $50,000, Play and Win is a trivia game that offers cash prizes for its most knowledgeable players. A new game starts every hour, with players competing against each other.

18. Lucky Day

• Available on: iOS and Google Play

Love casino games but don't like the crowds? Then Lucky Day is the app for you. Featuring scratch-offs, blackjack, and more coming soon, you can play to win real money!

19. Big Time

• Available on: iOS and Google Play

From WINR Games, Big Time offers real money to play their games. The money is handed out through a raffle, so the more tickets you earn playing games, the better your chances of winning big!

20. Lucktastic

• Available on: iOS and Google Play

Featuring a new contest to pay for your grocery trips, Lucktastic also offers Lucky Trivia Live, a trivia show that you the audience can participate in and win from!

21. Long Game

• Available on: iOS and Google Play

Long Game is a banking app that features a gamified rewards system. Every day, you can use points you've earned for using their card to play games and compete for up to a million dollars!

22. Wealth Words

• Available on: iOS and Google Play

Like puzzles? Wealth Words has crosswords, poem and story puzzles you can play to win 30, 200, even 700 dollars! The app offers secure instant withdrawal through PayPal for your winnings.

23. Brain Battle

• Available on: iOS and Google Play

Brain Battle offers players a chance to earn tickets by playing games. Free rm10 casino games. One ticket is all it takes to be entered to win cash prizes. Plus, the more people play, the bigger the rewards will be.

24. Appnana

• Available on: iOS and Google Play

Appnana says that it has paid over $10 million to its members over the years it's been open. You play games they offer you, then you redeem your rewards for gift cards for places such as:

• Amazon
• iTunes
• Google Play
• Xbox

Final Thoughts

There are lots of apps that pay you to play games out there, you just need to install them and get playing! Just make sure you don't fall into the trap of paying for in-app purchases while you're having fun.

Have you used any of these apps before? Do you know of any other app that pays you to play games? Let us know if you liked any of them!

How Do Mobile Games Make Money? Most Popular Monetization Models

The meteoric rise in mobile device popularity and tech capability has fueled the extremely popular mobile app industry. Mobile games are amongst the most popular types of apps—in 2017, 80% of all app revenue came from gaming apps for both the Apple iOS App Store and Google Play Store. The global gaming market is targeted to reach $115 billion in 2018; the mobile gaming industry accounts for $50 billion dollars in all of global gaming revenue.

It's clear that the mobile app industry is lucrative and continuing to grow in size each year. How do mobile games make money? Game monetization is the method by which a game product makes money for its developers and copyright owners. There are various revenue models that mobile games use to generate profit.

How Do Mobile Games Make Money? Types of Revenue Models for Mobile Gaming App Monetization

The Mobile Gaming Industry Is Incredibly Lucrative

Mobile games have come a long way since the days of playing Nokia's Snake on a tiny screen. The first known mobile game was a prehistoric version of Tetris, installed on a mobile phone called Hagenuk MT-2000 in 1994. The launch of Apple's App Store in 2007 marks the early days of mobile gaming as we know it today. Developers flooded the marketplace with games, many of which were incredibly addictive. Some early hits have faded from memory (Angry Birds, est. 2009), while others remain dominant in popularity (Candy Crush, released in 2012).

Mobile gaming apps have never been more sophisticated and new developments like real-time multiplayer abilities, livestreaming, and cross-device synchronization continue to drive industry growth. Another growth factor is the explosion of social media interest in gaming on platforms like Twitch and YouTube. As of April 2018, top mobile games like Fortnite and Candy Crush Saga earned more than one million dollars in daily revenue on iPhones alone.

The very first gaming apps fell into one of two broad categories: 1. Free Mobile Games (sometimes monetized through ads); 2. Paid Mobile Games (just a single upfront payment). Now, gaming monetization models have become significantly more complex and varied. The lucrative nature of mobile gaming influences game design and development, so creators can profit from their games.

Related Posts: 5 Standout Twitch Influencer Sponsorships Marketers Must See

Earn Money From Games

Methods Used to Monetize Mobile Game Apps

Free Mobile Games

Free-to-Play (F2P or FTP) games are free to initially download, but require payment for various upgrades.

Freemium games are free to download and play but offer small in-game purchases known as microtransactions. The top grossing mobile games in 2018 have all been freemium model games, for example Clash Royale, Fortnight Battle Royale, and Candy Crush Soda Saga.

Microtransactions allow players to purchase additional virtual goods like extra gameplay levels, cosmetic skins, exclusive gear (e.g. armor, shields), loot boxes, or in-game currency. In-game purchases vary – some enhance the player's power or speed up their progress within the game, while others are entirely cosmetic. An example of a microtransaction for a roleplaying game (RPG) is a player purchasing a limited-edition potion which gives their character special powers that would be otherwise very difficult or time-consuming to obtain via normal gameplay.

Since the purchases are usable within the game, microtransactions are especially tempting for avid, devoted players. Microtransactions can potentially lower the skills barrier needed to progress within the game, which can make the game feel out-of-whack for those who choose not to spend. Game developers must be very careful in designing microtransactions so that don't significantly unbalance competition between players or worse, make players feel extorted (i.e. feel like they must spend their money to be able to function within the game).

Advertising model games are typically free, but contain ads as a means of revenue.

• Display ads are the most standard type, which can include static ads, dynamic display ads, banner ads, video ads, and pop-up ads. Neko Atsume occasionally inserts dynamic display ads as a small banner at the bottom of the screen.
• Interstitial ads are ads that are shown automatically in intervals. Interstitial ads are common for games with a level-up progression since they can be displayed between levels where there is a natural break in the gameplay, making them relatively unintrusive. For example, Ray-Man Adventure requires the player to watch a 30-second video after beating a level.
• Incentivized ads offer an in-game incentive, like an in-game currency or a boost, in exchange for interacting with an ad (e.g. watching a video ad). Puzzle game Candy Crush will offer to give users a bonus if they watch a short video before beginning a new level.
• Contextual ads are integrated into gameplay, often as branded gameplay objects or branded storefronts within the scenery of a game. Think branded Pokestops in Pokemon Go or billboards on the streets of Grand Theft Auto.

Shareware model games will allow you to play a free trial or demo version of a game, but require payment to unlock the full game license. Shareware gives free users limited gameplay compared to the full game – the idea is to entice users to pay for the game once they've gotten a taste. This model somewhat outdated as the vast majority of mobile game developers have embraced freemium.

Related Posts: The 19 Gaming Terms Every Marketer Must Know

Paid Mobile Games

Up-front payment model applies to games that are purchased via a one-time payment then downloaded directly onto a mobile device. A few popular examples of paid games include Minecraft, NBA 2K18, and Grand Theft Auto: San Andreas.

Subscription model games charge a recurring fee to continue playing them, usually on a monthly basis. It's uncommon for mobile games to use the subscription model – it's more frequently used for massively multiplayer online games (MMOs) and other video games that require continuous server hosting and administrative overview in order to operate. Mobile games don't lend themselves to a subscription model in part because they tend to be fleeting in popularity. Consumers tend to grow bored of mobile games, constantly looking for a novel diversion.

Games That Earn Real Money

That said, chief marketing officer Al Campa of the business intelligence form App Annie predicts 'I think you'll start to see subscriptions making their way into gaming.' The success of media apps like Netflix and Spotify suggest that there's a market for paying a monthly subscription to access collections of games. 'The gaming world needs to continue coming up with new hits all the time,' explains Campa.

Monetizing Mobile Games IRL

Mobile games with a strong brand and fanbase can tap into revenue streams outside of the app itself.

Event marketing hosted by game creators bring together an army of avid gaming fans.From huge conventions like E3 and VidCon to regional competitions, gaming fiends are eager to connect with fellow fans at events. Other in-person events that draw die-hard fans include charity tournaments, festivals, and one-off experiential events. These photogenic, interactive events create photo-worthy moments for selfies, videos, and tweeting, which helps them to amplify the brand's message beyond those in attendance. There's significant opportunity to sponsor an event to further establish a gaming brand.

Merchandise is another outlet for mobile gamers to bring in revenue. Zealous gaming fans will don T-shirts and snap up collectible merchandise as an extension of their love of the game. Popular games, as well as cult indie games, can commoditize their brands by producing merch.

Tricks To Push Users to Make Purchases While Playing Addictive 'Free' Games

Game developers have come up with truly ingenious tactics to make their games profitable. Leveraging a sizable pool of user behavior data, game creators learn to push the buttons of their gaming community. Game developer companies with a large roster of titles can test out different tricks and dedicate manpower towards marketing various upsells.

Whales, named after high rollers at casinos, are players who spend a disproportionate amount compared to other players. Although gaming apps aim to draw revenue through all of their players, they tend to make the bulk of their earnings from a smaller subset of devotees.

VIP Programs are an emerging tactic to retain power-users who are deeply devoted to the mobile game. Extra bonuses that come with membership can include performance enhancers that give a competitive advantage, elimination of advertisements, customer service support

In addition, some mobile games [World of Tanks Blitz, Poker King, TMNT Legends] offer a monthly VIP or premium tier accounts, which offer gameplay bonuses within a pre-specified timeframe.

Special offers can lure an apathetic player by giving them a strong incentive to make a purchase and get back in the game. Like an e-commerce display ad showing that an item once abandoned in a shopping cart has since gone on sale, special offers are all about timing and knowing one's audience.

A once avid player hasn't opened the app in over a month? Offer a discounted starter pack for a hot new game. Is a player grinding to beat a boss? Tempt them with a special booster pack that will help them build skills more quickly. A user is obsessed with customizing their avatar character? Sell them a pack of limited-edition skins or clothing.

Phone Games That Win Money

Game creators can market offers via emails, push notifications, and in-game banner ads. This makes the messaging almost inescapable to a heavily invested player. In a sense, it's unsurprising that mobile games are so lucrative. Considering the domestic market alone, 77% of Americans have smartphones and are virtually always with them. People frequently look at their phones out of habit and boredom and mobile games provide an instant dose of entertainment. The industry is ripe with potential for customer loyalty and a large customer lifetime value.

Influencer Marketing for Mobile Games

Mobile games are a great fit for influencer marketing partnerships because they appeal to all demographics and have a low barrier to entry. Since the majority of people own a smartphone and have access to mobile app marketplaces, a game download conversion can happen with just the tap of a smartphone.

Mobile games lend themselves well to videos and screenshots, meaning that creators can easily develop visually compelling content that will showcase video games in action. More and more video streaming platforms promote gaming as the industry continues to expand. Influencer marketing will continue to play a role in mobile app monetization going forward.

Although freemium is currently the dominant form of monetization, the ever-changing industry will continue to evolve. It's possible that subscription to access a library of games (ala Netflix) or a new game-changing monetization model will crop up as mobile gaming continues to evolve.

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